Your Report

Variable: {customer_acquisition_cost_electrical_industry}
Definition: Total cost to acquire a new residential electrical customer, including marketing, lead gen, and sales close costs divided by new customers.
Value: $350
Top Performers: Elite 20% achieve <$250 via 40%+ referral rate, SEO, and Google Ads ROI >4x (ServiceTitan 2024 Electrical Benchmarks).
Value Tiers: <$1M rev: $400; $1-5M: $350; >$5M: $275 (Nexstar, ServiceTitan).
Red Flag Trigger: >$450 or CAC:LTV <1:3.
Default Value: $350

Variable: {customer_lifetime_value_electrical_industry}
Definition: Net revenue from a customer over 10+ years, including installs, repairs, maintenance, and replacements.
Value: $7,000
Top Performers: Top 15% exceed $12,000 with 25%+ maintenance agreement attach rates and 20% annual repeat visits (ServiceTitan 2024, Nexstar Electrical).
Value Tiers: <$1M rev: $5,500; $1-5M: $7,000; >$5M: $10,000.
Red Flag Trigger: <$4,500.
Default Value: $7,000

Variable: {inventory_value_current_electrical_industry}
Definition: Book value of parts, supplies, and equipment held for electrical service and install jobs.
Value: N/A (scales with revenue)
Top Performers: 1-2% of revenue via just-in-time ordering and 10x+ turnover (ECM Survey 2023, ServiceTitan).
Value Tiers: <$1M rev: 3.5% rev ($35k); $1-5M: 2.5% ($125k); >$5M: 1.5% ($150k+).
Red Flag Trigger: >4% of revenue or turnover <6x.
Default Value: 2.5% of revenue

Variable: {accounts_receivable_total_electrical_industry}
Definition: Total outstanding invoices from electrical customers due within 30-90 days.
Value: N/A (scales with revenue)
Top Performers: 3-5% of revenue (20-30 days outstanding) via financing options and auto-collections (ServiceTitan 2024).
Value Tiers: <$1M rev: 9% rev ($90k); $1-5M: 7% ($350k); >$5M: 5% ($500k+).
Red Flag Trigger: >10% of revenue or >45 days DSO.
Default Value: 7% of revenue

Variable: {accounts_payable_total_electrical_industry}
Definition: Total outstanding invoices owed to electrical suppliers and vendors.
Value: N/A (scales with revenue)
Top Performers: 2.5-3.5% of revenue (15-25 days) with strong vendor terms (ECM, PHCC cross-trade 2023).
Value Tiers: <$1M rev: 5.5% rev ($55k); $1-5M: 4.5% ($225k); >$5M: 3.5% ($350k).
Red Flag Trigger: <1.5% of revenue (cash tight) or >40 days.
Default Value: 4.5% of revenue

Variable: {operating_expenses_total_electrical_industry}
Definition: Total non-COGS expenses including payroll, rent, marketing, admin, and vehicles as % of revenue.
Value: 65%
Top Performers: 52-58% via lean staffing (1.2 techs per $1M rev) and owner in field <300 hrs (Nexstar Electrical).
Value Tiers: <$1M: 72%; $1-5M: 65%; >$5M: 60%.
Red Flag Trigger: >75% of revenue.
Default Value: 65%

Variable: {net_profit_margin_percent_electrical_industry}
Definition: Net income after all expenses, taxes, and owner comp as % of revenue.
Value: 12%
Top Performers: 20-25% with 60% gross margins, 22% labor %, and low overhead (ServiceTitan 2024, ECM Survey).
Value Tiers: <$1M: 9%; $1-5M: 12%; >$5M: 15%.
Red Flag Trigger: <6%.
Default Value: 12%

Variable: {return_on_assets_percent_electrical_industry}
Definition: Net profit divided by total assets (trucks, tools, inventory, receivables).
Value: 18%
Top Performers: 28%+ with asset-light ops and high utilization (RMA Statement Studies, BizMiner Electrical).
Value Tiers: <$1M: 14%; $1-5M: 18%; >$5M: 22%.
Red Flag Trigger: <10%.
Default Value: 18%

Variable: {current_ratio_electrical_industry}
Definition: Current assets (cash + AR + inventory) divided by current liabilities (AP + short-term debt).
Value: 2.0
Top Performers: 2.8-3.5 with steady cash flow from memberships (RMA, ServiceTitan Electrical).
Value Tiers: N/A – consistent across sizes.
Red Flag Trigger: <1.3.
Default Value: 2.0

Variable: {billable_hours_per_tech_annual_electrical_industry}
Definition: Total wrappable hours billed per field technician per year (excludes travel, training, admin).
Value: 1,500
Top Performers: 1,800+ hours via routing software, 95%+ truck stock, min 5 calls/day (ServiceTitan, Jobber 2024 Electrical).
Value Tiers: <10 techs: 1,400; 10-50: 1,500; >50: 1,600.
Red Flag Trigger: <1,200.
Default Value: 1,500