Your Report

Variable: {csr_call_center_percent_of_revenue_plumbing_industry}
Definition: Percentage of total revenue expended on customer service representative (CSR) and call center labor costs in plumbing service businesses.
Value: Client-provided
Top Performers: Elite 10-20% achieve 2-3% via 95%+ call answer rates, AI scheduling tools, and multi-role staff training (ServiceTitan 2023 Plumbing Benchmarks, PHCC 2023).
Value Tiers: <$1M revenue: 4-6%; $1-5M: 3-5%; >$5M: 2-4% (PHCC surveys).
Red Flag Trigger: >6% regardless of revenue size.
Default Value: 4.0%

Variable: {management_overhead_labor_percent_of_revenue_plumbing_industry}
Definition: Percentage of total revenue spent on management, administrative, and non-field overhead labor in plumbing contractors.
Value: Client-provided
Top Performers: Top performers limit to 4-6% by owner-led operations (<500 field hours/year) and lean staffing (Nexstar 2023, ServiceTitan 2024 Plumbing).
Value Tiers: <$1M revenue: 7-10%; $1-5M: 6-8%; >$5M: 5-7% (PHCC Financial Surveys).
Red Flag Trigger: >10% or >8% for >$5M revenue.
Default Value: 7.0%

Variable: {marketing_sales_percent_of_revenue_plumbing_industry}
Definition: Percentage of total revenue allocated to marketing, advertising, and sales labor/commissions in plumbing firms.
Value: Client-provided
Top Performers: Elite achieve 4-6% with 4x+ ROI via digital leads, SEO, and 60%+ closing rates (ServiceTitan 2023 Plumbing, Jobber 2024).
Value Tiers: <$1M revenue: 7-10%; $1-5M: 6-8%; >$5M: 5-7% (PHCC benchmarks).
Red Flag Trigger: <3% (underinvesting) or >10%.
Default Value: 7.0%

Variable: {avg_cost_to_book_service_call_plumbing_industry}
Definition: Average cost (marketing + CSR labor) to book one service call in plumbing businesses.
Value: Client-provided
Top Performers: Top 20% average $55-70 via optimized digital ads (Google/FB) and 80%+ show rates (ServiceTitan 2024 Plumbing, FieldEdge).
Value Tiers: <$1M revenue: $85-115; $1-5M: $70-95; >$5M: $55-80 (Nexstar Plumbing data).
Red Flag Trigger: >$115 or <$35 (unsustainable).
Default Value: $85

Variable: {closing_ratio_in_home_sales_percent_plumbing_industry}
Definition: Percentage of in-home sales calls (e.g., maintenance to replacement) that close successfully in plumbing.
Value: Client-provided
Top Performers: Elite 50-60% via certified sales training, options selling, and 80%+ customer satisfaction (Nexstar 2023 Plumbing, PHCC).
Value Tiers: <$1M revenue: 30-40%; $1-5M: 35-45%; >$5M: 40-50% (ServiceTitan 2023 Plumbing).
Red Flag Trigger: <30%.
Default Value: 40.0%

Variable: {vehicles_fuel_percent_of_revenue_plumbing_industry}
Definition: Percentage of total revenue spent on vehicles, fuel, maintenance, and related fleet costs in plumbing service businesses.
Value: Client-provided
Top Performers: Top performers hold at 4-6% with GPS telematics, fuel cards, and 3-year truck replacement cycles (ServiceTitan 2024 Plumbing, PHCC).
Value Tiers: <$1M revenue (1-5 techs): 6-9%; $1-5M (6-20 techs): 5-7%; >$5M: 4-6% (PHCC benchmarks).
Red Flag Trigger: >9% or <3%.
Default Value: 6.0%

Variable: {rent_utilities_percent_of_revenue_plumbing_industry}
Definition: Percentage of total revenue for rent, leases, and utilities on facilities in plumbing contractors.
Value: Client-provided
Top Performers: Elite maintain 1.5-2.5% via warehouse optimization and energy-efficient shops (Nexstar 2023 Plumbing, PM Magazine surveys).
Value Tiers: <$1M revenue: 2.5-4%; $1-5M: 2-3%; >$5M: 1.5-2.5% (BizMiner Plumbing reports).
Red Flag Trigger: >4%.
Default Value: 2.5%

Variable: {software_tech_support_percent_of_expenses_plumbing_industry}
Definition: Percentage of total operating expenses (not revenue) for software subscriptions and tech support in plumbing firms.
Value: Client-provided
Top Performers: Top 20% at 1-1.5% with integrated platforms (e.g., ServiceTitan) yielding 20%+ efficiency gains (ServiceTitan 2024 Plumbing, Jobber).
Value Tiers: <$1M revenue: 2-3%; $1-5M: 1.5-2.5%; >$5M: 1-2% (Housecall Pro Plumbing data).
Red Flag Trigger: >3% of expenses.
Default Value: 2.0%

Variable: {avg_days_invoices_outstanding_plumbing_industry}
Definition: Average number of days plumbing invoices remain unpaid (DSO) before collection.
Value: Client-provided
Top Performers: Elite 22-30 days via automated invoicing, financing options, and 98% collection rates (ServiceTitan 2023 Plumbing, FieldEdge).
Value Tiers: <$1M revenue: 35-45 days; $1-5M: 30-40 days; >$5M: 25-35 days (RMA Statement Studies - Plumbing).
Red Flag Trigger: >45 days.
Default Value: 35

Variable: {annual_parts_supplies_inventory_turnover_plumbing_industry}
Definition: Number of times per year plumbing parts and supplies inventory is sold and replenished.
Value: Client-provided
Top Performers: Top performers achieve 11-15x via just-in-time ordering and van stocking discipline (PHCC 2023, Nexstar Plumbing).
Value Tiers: <$1M revenue: 7-10x; $1-5M: 9-12x; >$5M: 10-14x (ServiceTitan Plumbing benchmarks).
Red Flag Trigger: <7x.
Default Value: 10