Your Report

Variable: {customer_acquisition_cost_plumbing_industry}
Definition: Total cost to acquire a new residential plumbing customer, including marketing, lead gen, and sales close costs divided by new customers.
Value: $350
Top Performers: Elite 20% achieve <$225 via 35%+ referral rate, SEO, and Google Ads ROI >5x (ServiceTitan 2024).
Value Tiers: <$1M rev: $450; $1-5M: $350; >$5M: $250 (Nexstar benchmarks).
Red Flag Trigger: >$500 or CAC:LTV <1:3.
Default Value: $350

Variable: {customer_lifetime_value_plumbing_industry}
Definition: Net revenue from a customer over 10+ years, including installs, repairs, maintenance, and replacements.
Value: $8,500
Top Performers: Top 15% exceed $14,000 with 30%+ maintenance agreement attach rates and 25% annual repeat visits (ServiceTitan, Nexstar).
Value Tiers: <$1M rev: $6,500; $1-5M: $8,500; >$5M: $11,000.
Red Flag Trigger: <$5,000.
Default Value: $8,500

Variable: {inventory_value_current_plumbing_industry}
Definition: Book value of parts, supplies, and equipment held for plumbing service and install jobs.
Value: N/A (scales with revenue)
Top Performers: 1.5-2% of revenue via just-in-time ordering and 8x+ turnover (PHCC Logistics Survey 2023).
Value Tiers: <$1M rev: 4% rev ($40k); $1-5M: 3% ($150k); >$5M: 2% ($200k+).
Red Flag Trigger: >5% of revenue or turnover <5x.
Default Value: 3% of revenue

Variable: {accounts_receivable_total_plumbing_industry}
Definition: Total outstanding invoices from plumbing customers due within 30-90 days.
Value: N/A (scales with revenue)
Top Performers: 4-5% of revenue (25-30 days outstanding) via financing options and auto-collections (ServiceTitan).
Value Tiers: <$1M rev: 10% rev ($100k); $1-5M: 8% ($400k); >$5M: 6% ($600k+).
Red Flag Trigger: >12% of revenue or >50 days DSO.
Default Value: 8% of revenue

Variable: {accounts_payable_total_plumbing_industry}
Definition: Total outstanding invoices owed to plumbing suppliers and vendors.
Value: N/A (scales with revenue)
Top Performers: 3-4% of revenue (20-25 days) with strong vendor terms (PHCC).
Value Tiers: <$1M rev: 6% rev ($60k); $1-5M: 5% ($250k); >$5M: 4% ($400k).
Red Flag Trigger: <2% of revenue (cash tight) or >45 days.
Default Value: 5% of revenue

Variable: {operating_expenses_total_plumbing_industry}
Definition: Total non-COGS expenses including payroll, rent, marketing, admin, and vehicles as % of revenue.
Value: 68%
Top Performers: 55-60% via lean staffing (1.5 techs per $1M rev) and owner in field <500 hrs (Nexstar).
Value Tiers: <$1M: 75%; $1-5M: 68%; >$5M: 62%.
Red Flag Trigger: >78% of revenue.
Default Value: 68%

Variable: {net_profit_margin_percent_plumbing_industry}
Definition: Net income after all expenses, taxes, and owner comp as % of revenue.
Value: 11%
Top Performers: 18-22% with 55% gross margins, 25% labor %, and low overhead (ServiceTitan 2024, Nexstar).
Value Tiers: <$1M: 8%; $1-5M: 11%; >$5M: 14%.
Red Flag Trigger: <5%.
Default Value: 11%

Variable: {return_on_assets_percent_plumbing_industry}
Definition: Net profit divided by total assets (trucks, tools, inventory, receivables).
Value: 16%
Top Performers: 25%+ with asset-light ops and high utilization (RMA Statement Studies, BizMiner).
Value Tiers: <$1M: 12%; $1-5M: 16%; >$5M: 20%.
Red Flag Trigger: <8%.
Default Value: 16%

Variable: {current_ratio_plumbing_industry}
Definition: Current assets (cash + AR + inventory) divided by current liabilities (AP + short-term debt).
Value: 2.1
Top Performers: 2.5-3.0 with steady cash flow from memberships (RMA, ServiceTitan).
Value Tiers: N/A – consistent across sizes.
Red Flag Trigger: <1.2.
Default Value: 2.1

Variable: {billable_hours_per_tech_annual_plumbing_industry}
Definition: Total wrappable hours billed per field technician per year (excludes travel, training, admin).
Value: 1,400
Top Performers: 1,750+ hours via routing software, 90%+ truck stock, min 4 calls/day (ServiceTitan, Jobber 2024).
Value Tiers: <10 techs: 1,300; 10-50: 1,400; >50: 1,500.
Red Flag Trigger: <1,100.
Default Value: 1,400